When we heard we were pitching for a Kid Cudi and Snoop Dogg video we were to say the least… totally pumped. The creative was incredibly ambitious for the two week production schedule. We were going to build 10 different pop up worlds where a narrative would play out. The video was to be shot on a white cyc and the world would be carried in and out by “invisible” people dressed in head to toe white suits. The production schedule was cut from two weeks to 3 days and our poor production designer Sean O’hara and his team didn’t sleep for days. Then, to put a cherry on top, the shoot was changed from a two days to four hours. To say the least this project was a challenge… but a challenge well worth the effort.
As always it was a pleasure teaming up with Ketchup aka Mr. Erick Peyton.