Green Light Rebrand

We got the green light (sorry) from the talented folks over at Kovel/Fuller to bring their vision to life for the rebrand of Green Light Financial Services. They approached us with the idea of Blobbert, a cute, lovable amorphous blob who has a knack for refinancing and a deep seeded hatred of big banks. We took the idea and ran with it and really had fun experimenting with how Blobbert would behave, morph and what shapes we could transform him in to.